Toughness Is In Our DNA
Toughness embodies the Ford F-150. That same resiliency is also the backbone of Canadians nationwide that live and breathe our national pastime. We wanted to celebrate that shared in an online video that's an ode to toughness.
We were tasked with creating homepage takeovers that not only showed off the F-150, but were tailored specifically to big events that were big traffic drivers to our selected sites
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