Sorento – The Drive is Yours
The new Kia Sorento has been boldly reimagined, and it needed a launch campaign that reflected both its confidence as well as the times. The Sorento may be the hero, but the stories are driven by real human moments and authentic interactions.
With the Conquer Winter campaign, Kia wanted to own the idea of not just getting through winter, but taking ownership of it. This campaign was successful for Kia in increasing brand perception in a crowded segment, and establishing the Sportage as an SUV that you can count on all year round.
Sportage Print Ads
The Sportage has the biggest sunroof in its class. It is so big that when you look through it, it feels cinematic.