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DYLAN KARFILIS
COPYWRITER
Armstrong Cheese
Soundbites
Armstrong Cheese was getting so much love on their social pages, that they decided to turn real comments from fans into cheesy jingles (Chingles™).
TV
MICROSITE
We wanted to extend the idea of chingles beyond just TV spots, so we came up with a way to let dedicated Armstrong fans create their own jingles – Sound Bites.
Through an interactive online program, fans were able to choose from pre-set tracks, and voices (all AI-generated) to create their own cheesy masterpiece.
You were able to customize your own lyrics, as long as each line had the right number of syllables.
And voila! Your cheesy masterpiece was created instantly.
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