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Armstrong Cheese

Soundbites

Armstrong Cheese was getting so much love on their social pages, that they decided to turn real comments from fans into cheesy jingles (Chingles™).

TV

MICROSITE

We wanted to extend the idea of chingles beyond just TV spots, so we came up with a way to let dedicated Armstrong fans create their own jingles – Sound Bites.

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Through an interactive online program, fans were able to choose from pre-set tracks, and voices (all AI-generated) to create their own cheesy masterpiece.

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You were able to customize your own lyrics, as long as each line had the right number of syllables.

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And voila! Your cheesy masterpiece was created instantly.

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